The mobile view breaks
Overflow, cramped tap targets and unreadable type on the pages people actually land on.
September founding-client offer
Improve the website you already have.
A focused sprint that improves the highest-priority issues affecting mobile usability, enquiries and customer trust. Fixed scope, fixed price, no rebuild required.
- Delivery
- 3–5 working days
- Scope
- Up to five agreed improvements
- September rate
- NZ$690
Who it's for
Most sites don't need a rebuild. They need a few specific things fixed.
A redesign is a large commitment of budget, time and decisions. Often the enquiries a business is missing come from a small number of specific, fixable problems on the website it already owns.
Enquiries are hard to make
Buried contact details, a form that fails quietly, or no obvious next step on the page.
The site feels dated or slow
Heavy images and shifting layouts that quietly undercut trust before anyone reads a word.
September founding-client offer
The Website Improvement Sprint
Up to five agreed improvements within one primary enquiry journey and the confirmed project scope.
- A short website review before anything is agreed or paid for
- A written scope you approve before work starts
- Implementation and testing across mobile and desktop
- One round of revisions within the agreed scope
- A plain-language summary of what changed and why
September rate
NZ$690
Fixed price, confirmed in writing before work begins.
- Delivery
- 3–5 working days
- Scope
- Up to five agreed improvements
- Availability
- Two projects in September
What we can improve
Common areas of a sprint
Examples of what a sprint commonly covers. Your improvements are chosen and agreed with you after the website review — not everything listed is included by default.
Mobile usability
Layout, spacing and tap targets on the pages that carry the most traffic.
Enquiry journey
Making one primary path to contact obvious, working and easy to complete.
Page speed basics
Oversized images, render-blocking assets and the most obvious layout shift.
Content clarity
Tightening headings and key copy so visitors quickly understand what you offer.
Trust and credibility
Consistent contact details, clear service information and tidy presentation.
Accessibility and technical tidy-ups
Broken links, missing metadata and small accessibility fixes we can safely make.
How it works
Short website review
Around 20 minutes. We look at your site and tell you honestly what's worth fixing first.
Agreed scope
You approve the specific improvements in writing. Nothing starts before that.
Implementation
We make the agreed changes and test them across mobile and desktop.
Handover
A written summary of what changed, plus one round of revisions within scope.
What a sprint doesn't include
- A full redesign or rebuild
- New branding or visual identity work
- Ongoing SEO campaigns or guaranteed rankings
- Content writing beyond small copy edits
- Work on platforms we cannot safely access
Platforms we can work with
We work with most common setups, including static sites, WordPress, Shopify and structured CMS implementations such as Sanity.
If your platform, hosting or theme makes safe changes impractical, we'll tell you at the review stage — before anything is agreed and before you pay anything.
Not every platform can be supported, and not every performance or SEO issue can be resolved inside a sprint. The review exists to establish that honestly, before you commit.
What the sprint week looks like
Short, scheduled and predictable. You'll know when we need you and when we don't.
- Before day 1
- Website review and agreed written scope
- Days 1–3
- Implementation of the agreed improvements
- Day 4
- Testing on mobile and desktop, then your review
- Day 5
- One round of revisions, handover and written summary
Why Softblue
Work you can look at, not claims you have to take on faith.
Softblue is founder-led, so the person who reviews your website is the person who does the work.
Questions people ask first
How do you decide what gets fixed?
The review comes first. We propose the improvements we think will make the most difference, you confirm the list, and that list becomes the scope.
What if I only need two things fixed?
That's fine, and we'll say so. The sprint is a ceiling on scope, not a quota you have to fill.
Will this improve my Google ranking?
We can fix SEO foundations such as metadata, structure and speed basics. We don't guarantee rankings, and a sprint is not an SEO campaign.
What do you need from me?
Access to the site, a decision on the agreed scope, and a review at the end. Expect to spend under an hour of your time in total.
What happens after the sprint?
Nothing automatically. There's no retainer and no lock-in. If further work makes sense we'll scope it separately.
Is the review really free?
Yes. If a sprint isn't the right answer for your site, we'll tell you that instead of selling you one.
Start with the review, not the invoice.
Send us your website and we'll tell you what we'd prioritise. If a sprint isn't the right answer, you'll get that answer too.
The initial website review is free, with no obligation to proceed. Two September project slots are available.
What if improvement is not enough?
Some websites are being held back by their underlying platform, structure or accumulated technical debt. If targeted improvements would not solve the real problem, we'll explain why and recommend a redesign or rebuild instead.
Next step
Request a short website review
Tell us a little about your site. We'll review it and come back with what we'd prioritise — and whether a sprint is the right fit at all.
- The initial website review is free, with no obligation to proceed.
- We'll say so plainly if a sprint isn't right for you.
- Two September project slots are available at NZ$690.
Sending your enquiry…
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